The day is finally here and I am beyond excited to share a whole lotta loveliness with you! My dear friend Kia and I have been working very hard on this for quite some time and today we are over the moon to share how BME’s brand and logo refresh has turned out.
I’ve spent some time digging deep into my business and I have discovered what has been working and what has not. I feel that I have finally nailed down what really matters and how I want my clients to feel during their experience with Brandy Maddison Events. I’ve only been a business owner for a short time and it already has taught me so many lessons. I have had many up’s, many down’s, many discoveries, and adventures–it’s been tough, but a good tough and it’s so incredibly worth it. I have discovered how I want my clients to be treated, how I want to be treated, how to create balance for my clients, my family, and for myself. Starting today I am officially running BME full time! YAY!!! I am even more excited to announce for my 2017 season and onward I am only taking on 6–10 clients for the calendar year, and this my incredible friends = BALANCE for everyone around me. This FEELS so good!
Ok, lets talk about the pretty you’re about to see! Soft, romantic, clean, and classic is exactly how this new brand refresh looks and feels. I’m in love with this beautiful design. We kept some of the same elements as the previous logo by including the gold and same script font, but to freshen things up a blush tone outline was added to the primary logo that gave it a clean and understated look. I love the simplicity it has created. For the badge style secondary logo I wanted to incorporate a flower as the icon. Naturally, floral artistry has become a huge part of BME and this addition has been life changing for me. There is just something so humbling about being able to work with so many incredible blooms. As a result, floral details are featured throughout the brand materials. The colour palette of blush, earth, stone, cream, and gold sang to me. It’s warm, welcoming, earthy, and of course oh so lovely. Ok, go look . . . and have FUN!
I am truly over them moon with how everything has turned out and can’t wait to hear what you think of this NEW refresh! Enjoy and have the BEST day!